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Sunday 27th March 2011

Cadbury's Curly Wurly 1974 Promotion

Selling chocolate with more holes than Aero!

Cadbury's were keen to promote their 'new' Curly Wurly bar in 1974. This was toffee covered chocolate bar made to look huge using a clever design which had large areas of nothing. A set of six badges was issued and given away with every two bars you bought. The promotion was itself promoted in comics such as 'Lion'. The bar was priced at 3p.

The badges were one and a half inches across (38mm) and were 'lithographic' (printed directly onto the tin). The designs were classic for that period using the lettering and colouring synonymous with the early 1970s. The 'batman' design stands out as no copyrights appear to have been needed despite the obvious use of the image and 'batmanish' onomatopaiea .


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About the author

Frank Setchfield is the author of The Official Badge Collectors Guide from the 1890s to the 1980s and has written countless articles on badges for various publications.


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